whats cool about cuil?

So what's the big deal with cuil? Is there a big deal? Is this going to be the next google? Here's what i think: its too early to make a call. The current trend on the web (reddit, and other news gathering sites) is people are not happy, there are screenshots of unacceptable search answers, or keywords which fail badly. Well what else do we expect? Even though I believe that the system was tested for some users (depends on the numbers of users), but when such a system is opened to the world, and get PR as top newsites, it's expected that the system will crash, bugs will be found! So may be we should just wait for sometime before passing a judgment like this is stupid, retarded, or this is awesome, great. Playing the devil' advocate, who knows what the top search companies are up to --- it is in their interest that such a new search engine (hyped or otherwise) is killed at the infant stages. So I will just wait and see how the game unfolds. Its difficult to trust any source these days, like how much can you trust this (biased?) opinion?